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Wordcount: 651
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Southwest Airlines : Using HRfor Competitive Advantage
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Southwest Airlines : Using Human Resources for Competitive Advantage
The core values of LUV and fun which have been absorbed by the work force has been instrumental in ensuring the success which SWA has had upto this point in time. The manner in which the management treat the employees ensures that they, in turn, would take care of the customers. The emphasis on creating a fun work environment pervades even on to the airplane where the crew involve the passengers in fun activities. The low costs per mile, fast turnaround times, good on time performance, lower customer complaints and increased market shares are a direct result of the customer conscious and cost conscious efforts that go in to running SWA.
Southwest Airlines has focu
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