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Fish disease

N: Kentucky Fried Chicken (KFC) had expanded to be a well known chicken restaurant and fast-food chain in 2000. KFC operated in more than 10,800 restaurants in 85 countries. Known as the world’s largest chicken restaurant and third largest fast-food, KFC had a 55 percent share of the U.S. chicken restaurant. Its brand was known in several countries after it entered into globalization in the 1950s. While it had dominated the U.S. market, its focus expanded to attract other international markets including Canada, Australia, China, Korea, the Latin America and the Caribbean. One of its problems however was to devise an appropriate strategy to target the Latin American market as major competition existed with other fast-food companies

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