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Setting priorities

Setting Priorities You are J Franklin, the newly appointed Managing Director of Burke Engineering, a specialist manufacturer of diving equipment. The company is in the Midlands, employs 350 people and has markets throughout the world. You have been headhunted from a much larger company to run the operation. You are 38 years old, married, a parent of two young children and your background is in mechanical engineering. You have an engineering degree from a northern university and a year's postgraduate experience in the United States. Your only language is English, you also have very little experience of sales or marketing, although in your previous job you were commercial director with financial responsibility for budgeting and new proj

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