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Land Rover North America, Case Analysis
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Land Rover North America, Inc.
Problem Statement: Land Rover must develop a marketing plan to increase the sales of their vehicles in North American. The company is trying to expand their line of products and must decide how to market their products.
Situation Analysis: The facts below and others are also summarized in a SWOT analysis in Exhibit 1.
Company (Land Rover North America, Inc.)
•Started in 1860 as a sewing machine and bicycle manufacturer
•Conceived their first four-wheel drive utility vehicle in 1947
•Well established in the United Kingdom
•Awarded Four Royal Warrants for the Range Rover
•Received the Dewar Trophy for Outstanding Product Design for Range Rover
•Thre
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