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Upjohn company

Case The Upjohn Company Vraag 1 Strategic reasoning: · General belief that size was an important factor in determining succes, advantages in dealing with major buyers; · Broad international market; · Broad product portfolio; · Lower combined R&D cost; · Operating cost synergies; · Better financial posititon and growht; · Stronger management experience. Strategic challenges: · Increased strenght of conscious buyers; · Loss of patent protection on key drugs; · Weak in international sales; · Weak product development pipeline; · Disadvantage to their larger competitors in dealing with major buyers; It seems that the merger adresses most of the strategic challenges faced by Upjohn. Vraag 2 The market’s reaction

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