Beer Industry Analysis Free Essay

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Beer Industry Analysis

Beer importing really began to take off in the early 1980’s when craft brewing really began to open people’s eyes to the different possible flavors of beer. People soon realized that there was a potential market in importing beer from different parts of the world, because beers from different regions had there own distinct tastes, and thus the import beer market was born. Import beer products include beers from all different regions of the globe, the top selling brand in the United States being Corona, which originates in Mexico. Other popular brands include Heineken, a European brand beer, and Guinness Stout which is an Irish brand beer. Each import company uses a slightly different method when brewing their respective beers in order to

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