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getting to yes

INTRODUCTION A win-win negotiation is an ideal outcome that every negotiator tries to seek. A win-win negotiation is to treat the process of negotiation as a process of corporation and to reach a best outcome that can satisfy both parties when treating the rival as partner. A win-win negotiation emphasizes not only to find a best way to fulfill the needs of both parties, but also to find the way to well distribute the responsibilities and tasks. The result of a win-win negotiation is that “you won while I am not losing”. The book introduces several strategies to reach a win-win negotiation that mainly includes: “Don’t bargain over positions”, “Separate people from problem”, “Focus on interests, not positions”, “Inv

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