Global and Domestic Marketing Free Essay

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Global and Domestic Marketing

Global and Domestic Marketing The marketing environment consists of all factors external to an organization that can affect the organization’s marketing activities. These external factors are largely uncontrollable, although marketers can influence some of them. The Ford Motor Company can be used to exemplify how changes in the marketing environment affect the company’s marketing decisions. Although Ford cannot control population trends, economic conditions, or laws once passed, but it can have some influence on political processes, technological developments, and competitive situations. With these external environmental factors, the success of Ford greatly depends on its ability to respond quickly to rapidly changing global and domesti

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