Calyx & Corolla Free Essay

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Calyx & Corolla

1. What are the strengths and weaknesses of the Calyx & Corolla formula? Seeing that Calyx & Corolla (C&C) created a new market niche and distribution channel, there are more strengths than weaknesses. However, because C&C’s current service is in the growth phase, more competition is on its way that will automatically bring unanticipated weaknesses to the fore. Strengths 1. Under the C&C formula, flowers are sent directly from the growers to the consumers, bypassing the traditional distribution channels. The results are that the consumers receive fresher flowers earlier than they would have if they had ordered it from the regular flower-by-wire operators. 2. Even with all the additional benefits gained by ordering from C&C, their

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