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Wordcount: 1972
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Packaging: Tetra Pak
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Packaging is basically the means that companies use to present their product or service to consumers in such a way that it provides protection of the good itself, visual appeal (promotion) and user convenience, in order to satisfy the customer’s needs and consumer experience.
The three main functions of packaging:
Protection depends on the nature of the product, characteristics of the environment it is destined to, function of transportation mode (logistics), transit conditions, length of time in transit, etc.
Promotion the promotional aspect of packaging relates mostly to the part of a product that carries written information about the product or the seller. For instance: brand label, descript
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