Three cable operators were on board when Discovery Communications launched its high-definition channel last week, but it was a satellite distributor that really put it into orbit.
EchoStar Communications' Dish Network launched Discovery HD Theater, bringing high-definition nature imagery to a potential national audience. Meanwhile, the cable operators that have agreed to carry the channel--AT&T Broadband, Charter Communications and Cox Communications--face the task of slowly rolling it out on a market-by-market basis.
Discovery is one of the first cable programmers to offer an extensive amount of HDTV material to operators. The channel is being offered as a subscription service costing consumers $7.99 per month. Bill Goodwyn, Discovery
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