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Wordcount: 961
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TA-Orange and Thia Government
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What three risk did TA-Orange face when entering the Thai mobile-phone market? Generally, Thailand stands at a watershed. Earlier signs of recovery were fading, and government estimates for economic growth in 2001 had been lowered to just 2 to 3 percent. Exports were declining because of a slowing world economy, and foreign direct investment was stagnating as China, which offered cheaper labor and had a larger domestic market, attracted more and more investment traditionally channeled to Southeast Asia.
This news may have been discouraging, but in the longer term Thailand could break out of its difficult position. A McKinsey Global Institute (MGI) study, undertaken in collaboration with two leading Thai institutes, found substantial
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