Purchase decisions are made on a daily bases for most of the United States population. We are the largest consumer population in the world and have more choices than most. This is what makes our economy so competitive and gives us the freedom to choose from a large pool of products and services. There are so many brands, models, and options to choose from. With that in mind, purchasing decisions are sometimes overwhelmingly difficult and can be frustrating to say the least. This paper will discuss that many factors that are involved with purchasing a product and a personal purchasing experience of my own.
There are many influences which affect our decision making process. These may include individual, social and psychological influences. I
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