This case focuses on the evolution of technological innovation in the Peters and Brownes Group and how a company with strong emphasis on R&D and marketing develop new products and new markets.
In 1985, the company already had a technology strategy, which was rather rare at that point of time within Australian food processing companies. Technology was recognized as the strength of the firm.
We can look at the way on how the new technologies were implemented based on the technologies components of process technology.
PCT1 – Technoware
The computer aided design and computer aided manufacturing forms of technology employed by the Peters at its ice cream plant and distribution center served as an important factor that po
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