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Wordcount: 1644
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General Motors: Asian Allinces Analysis
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General Motor’s view alliances and joint ventures as key avenues to growth and essential to effective performance that meet the characteristics necessary to provide the best partnerships. The Asian markets are extremely competitive and well protected by institutional or government barriers causing difficulty to penetrate the market. One way around these barriers is by forming an alliance with a domestic producer or supplier who has a presence in the country. In addition, forming partnerships provides immediate avenues to growth in a new or existing market. First, selecting the right local partner that has the knowledge of existing market conditions is crucial to the venture. Second, the product range may be such that it complime
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