Globalisation in relation to India has been a two way process. Global forces have had a considerable impact on India at all levels of its life. They are penetrating its economy and reshaping its structure and mode of operation. They are forcing India to redefine its place in the world and its relation to its neighbours and the west. India's educational and cultural life, TV and print media, and its perception of itself and the world are also undergoing profound changes. Not surprisingly, India today is quite different from what it was barely ten years ago, and it is not easy to predict how it will progress during the next few years.
The entry of global media conglomerates into India opened up a new visual world for Indian audiences,
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