INTRODUCTION
Koreans have a unique way of doing business that is quite different from Western practices. Negotiations with Koreans can often be frustrating and confusing unless one makes an effort to understand their cultural foundations. Their business culture tends to be conservative and have a strong work ethic. Generally, harmony and structure are emphasized over innovation and experimentation. Personal relationships are highly important, and Koreans value face-to-face contacts with their Western business partners, rather than dealing over the phone or fax. Confucianism is strongly observed in this society
Business Cards
You have to take a plentiful supply of business cards, since the people you encounter in your dealings will be ke
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