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Contents 1. Introduction……………………………………………………………..3 2. Globalization and International Business……………………………..4 3. Differences in Cultures………………………………………………....5 4. The Roll of Technological Changes……………………….…….….….5 5. Selling to Customers………………………………………..……….….6 6. Making the Export Decision……………………………………………7 7. The need for an International Business Plan………………………….9 8. Identifying International Markets………………………….………….9 9. How to gather Foreign Market Research…………………………….10 10. Foreign Market Entry……………………………………..……….…11 11. Exporting…………………………………………………..……….….12 12. How to find buyers……….……………………………………...……15 13. Advertising……………………..………………………….……..……18 14. Transporting Goods Internationally……….…………...…….……..19 15. Docu

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