Interactive Television Free Essay

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Interactive Television

“What is still a broadcast, passive, entertainment experience for millions of people around the world, television is now becoming an on-demand, participatory, infotainment, advertising targeted, broadband, two-way communications platform.” In a fully-integrated ITV environment, a viewer will be able to read more about the topics presented during a show at the time he or she scheduled the show to play back or broadcast; download and store related media files or special interactive documentation for later viewing or perusal; purchase goods associated with a program; share, in context and in real time, their knowledge or interpretations about the broadcast through various communications applications; use banking, betting, or video-on-d

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