film marketing in australia Free Essay

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film marketing in australia

It seems Australia's film success is not determined by its quality but by its box office returns. The national identity of Australia has become nothing but a market strategy. The future of the Australian film industry seems doubtful, as it cannot command the crowds necessary to sustain high enough box office dollars, or market films sufficiently to attract local audiences. Sustaining a productive innovative film industry seems dependent on the complex process of acquiring film funding, and the prospect of future funding bodies. Distributors and Exhibitors seem to add to the difficulties of getting local audiences to see Australian films as the major players seem to control who sees what, when and where. Independent distributors are

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