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Wordcount: 1051

AT&T's use of Total Quality Management

Malcolm Baldrige National Quality Award 1992 Winner AT&T Network Systems Group, Transmission Systems Business Unit (Now Lucent Technologies, Inc., Optical Networking Group) The Transmission Systems Business Unit (TSBU) of AT&T's Network Systems Group aspires to be an overachiever in the eyes of its customers. Although not yet perfect, the nation's largest maker of transmission equipment for telecommunications networks knows what it must do to earn top grades for customer satisfaction. At least once a year, many of TSBU's major customers issue detailed, individualized "report cards," grading the equipment supplier on the product and service characteristics they deem most important. Guided by analyses of 11 types of customer-relate

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