Half.com which was acquired by eBay in 2000 is a site where people sell and buy items at a fixed price that's usually at least 50% below retail. Users can sell/buy books, music, videos, and games by entering an ISBN, UPC, or product-appropriate code.
Amazon.com is offering the same service called Amazon Marketplace. It works in the same way as Half.com, except prices are generally set about 20% below Amazon’s retail price for the same product. Amazon earns a 15% commission on each sale, same model as Half.com, plus $0.99. Given enough sales volume to cover back-end costs, Amazon’s margins stand to be much higher on its Marketplace community sales than when Amazon sells the product itself. It is clear that Amazon is copying Half.com.
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