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National Rifle Association’s

The National Rifle Association’s main goal is to protect the rights of gun owners everywhere and to do this they lobby extensively and use costly recruiting measures to increase the size and reach of their power. Since 1871 the NRA has rallied behind the 2nd amendment to ensure the rights of Americans to keep and bear arms. We obtained two videos directly from the NRA and analyzed these using the perspective of Rank’s model of persuasion. Rank’s model consists of has two basic parts, intensification and downplaying. Intensification involves magnifying the persuader’s strengths and their competitions weaknesses. There are three subsections of intensification and these are repetition, association and composition. These are tactics and

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