American Honda Motor Company Free Essay

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American Honda Motor Company

Honda Corporation and U.S. Markets After investigating the U.S. market and getting positive feedback, Honda exported over 50,000 CR-Vs to the U.S. in 1997. The target markets for this sporty looking new CR-V were consumers between the ages of 23 - 34, referred to sometimes as generation X. At $20, 000 however, in comparison to its competitors who offer vehicles at a cheaper cost, one might ask the question - why such a high price tag? An article on generation X from demographics.com sums the answer to this question up nicely: § 54 percent of Gen Xer's have established a financial plan § 88 percent want investment advice § 46 percent already own mutual funds § Population size of 44 million and growing The increased use of infor

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